Marketing Automation Reimagined
Smarter Marketing Automation Starts Here
We are a marketing automation company that empowers businesses to harness their data, optimize customer acquisition, and enhance efficiency through advanced insights, automation, AI-driven strategies, and personalized customer engagement.
Factua Platform
Drive measurable growth with the only marketing automation platform that unifies customer data, AI-powered intelligence, and proven media execution in a single ecosystem.
Platform Overview
Factua Platform
Factua's marketing automation platform is marketers who need more than disconnected point solutions. Our integrated ecosystem combines best-of-breed data infrastructure, predictive AI, and activation channels to deliver customers and a single source of truth. Whether you're unifying fragmented customer data, automating complex workflows, scaling acquisition campaigns, or building AI-first products, Factua provides the technical foundation and strategic capabilities to outperform competitors while reducing operational complexity and cost.
Explore Platform
Activation
Turn insights into revenue with omnichannel campaign execution that performs. Factua's activation capabilities span email, SMS, paid media, SEO, and direct outreach—all optimized by AI and backed by decades of pay-for-performance experience. Launch campaigns faster, test smarter, and scale winning strategies with precision targeting that consistently delivers below-market CAC.
Data & Identity
Build a unified customer view that powers every marketing decision. Factua's identity resolution technology connects fragmented first-party and third-party data across touchpoints, creating persistent customer profiles that enable accurate attribution, intelligent segmentation, and compliant personalization at scale. No more guesswork—just a single, actionable source of truth.
Artificial Intelligence
Deploy AI that drives measurable outcomes, not just novelty. Factua's AI tools predict customer behavior, unlock new audience targeting vectors, automatically revise and improve creative, and surface actionable insights to plain language questions about your marketing operations. From agentic optimization tools to 24/7 business intelligence, our AI solutions are built for performance marketers who measure success in revenue, not buzzwords.
Infrastructure
Give your business an edge at the edge of what’s possible with modern cloud-based architecture designed for scale, speed, and security. Factua leverages proven enterprise-grade data warehousing, transformation pipelines, and integration frameworks to ensure your marketing tech stack is flexible, future-proof, and ready to deliver when you need it. Reduce vendor lock-in, accelerate time-to-value, and maintain complete control over your data.
Best-of-Breed Tech Stacks for Data, Marketing & Ops
Factua leverages proven software providers to deploy custom tech solutions that reduce overhead, begin returning value faster, and help companies operate at the edge of what’s possible.
Take the next step for your company today!
AI Overview
Applied AI
Factua's applied artificial intelligence solutions go beyond generic chatbots and experimental tools. We've built specialized AI systems that solve real marketing challenges—optimizing campaign performance, accelerating content workflows, enhancing search visibility, and transforming how teams access and act on data. Our AI applications range from powerful, free tools to full-fledged AI employees. But, they are all purpose-built to maximize your output and effectiveness.
Free AI resources, built for an answer-first internet
FactuAlly
Your AI marketing strategist, available 24/7. FactuAlly is an intelligent assistant trained on Factua's proprietary knowledge base covering data infrastructure, identity resolution, performance marketing methodologies, and platform best practices. Unlike generic AI chatbots, FactuAlly provides curated, actionable guidance specific to your marketing automation challenges—from technical implementation questions to strategic optimization advice. It can schedule consultations, conduct AI readiness assessments, subscribe you to insights, and deliver the expertise of Factua's team on demand.
Factua GEO
Maximize your visibility in AI-powered search. Factua GEO is a free Generative Engine Optimization analysis tool that crawls your website and delivers specific recommendations to improve how your content appears in AI search results from ChatGPT, Perplexity, Google's AI Overviews, and other generative engines. Get a comprehensive GEO score, actionable code improvements, schema enhancements, and content optimizations—all designed to help your brand be cited and visible when AI answers questions in your domain.
Factua AIR
Transform press releases into AI-ready assets. Factua AIR (Artificial Intelligence Relations) is a free optimization tool that analyzes your press release content and generates enhanced markdown, schema markup, and structural improvements to maximize visibility across AI-powered search platforms and news aggregators. Perfect for marketers managing PR initiatives, AIR ensures your announcements reach both human readers and the AI engines that increasingly mediate information discovery.
Take The Next Step For Your Company Today!
Contact UsUnified Marketing Infrastructure That Delivers Results
The Factua Platform doesn't just collect data—it transforms how you activate it. Our integrated infrastructure combines sophisticated customer data management with battle-tested execution capabilities, enabling you to segment audiences with surgical precision, personalize experiences at scale, and activate campaigns across every channel that matters. This is where strategy meets execution.
