Who We Are

About Factua

Factua is the marketing automation platform built by marketers who've scaled billions of customer engagements—for companies that refuse to compromise between powerful technology and proven results.

Our Story

Transforming Marketing Through Innovation

Factua is a marketing automation company that empowers businesses to harness their data, optimize customer acquisition, and enhance efficiency through advanced insights, automation, AI-driven strategies, and personalized customer engagement.

We believe that the best marketing automation combines powerful technology with intelligent strategy. Our platform helps enterprises of all sizes unlock the full potential of their customer data and drive meaningful business results.

Built From 15+ Years of Real-World Performance Marketing

What sets Factua apart isn't just what we built—it's how we built it. For over 15 years, we operated as 930 Ventures, a performance marketing powerhouse that acquired and scaled a portfolio of best-in-class martech companies. We weren't building software to sell to other marketers. We were building it to win in some of the most competitive, compliance-heavy, and performance-driven verticals in digital marketing.

Our team launched campaigns, tested strategies, optimized conversions, and scaled customer acquisition for education, insurance, legal, finance, and e-commerce clients—processing billions of interactions and perfecting our tools under real market pressure. We built email platforms to achieve 99% inbox deliverability. We developed identity resolution systems to unify fragmented data across dozens of touchpoints. We created AI-powered tools to consistently deliver below-market CAC. We automated workflows to eliminate inefficiency at scale.

Every tool in the Factua Platform exists because we needed it to perform—and we owned the code, the data infrastructure, and the results.

From Internal Innovation to Industry Solution

In 2025, we made a defining decision: take the integrated marketing automation platform we'd spent 15 years perfecting for ourselves—and make it available to the world. We rebranded as Factua and launched our platform publicly, bringing enterprise-grade marketing technology to ambitious brands, private equity portfolio companies, and marketing leaders who demand more than off-the-shelf SaaS solutions.

Today, Factua combines the strategic expertise of a performance marketing agency with the technical sophistication of a martech platform company. We don't just license software—we own the entire stack. From cloud data warehouses and customer data platforms to email automation, SMS engagement, AI optimization tools, and direct sales outreach capabilities, Factua delivers end-to-end marketing automation that works because it's been tested, refined, and proven at scale.

Our clients benefit from more than a decade of lessons learned, tools battle-tested, and strategies optimized in the most demanding environments. We've already made the mistakes, solved the edge cases, and built the infrastructure. Now, we're helping other companies grow faster, smarter, and more profitably than they could with fragmented point solutions.

This is marketing automation built by marketers who measure success in ROI, not features.