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In today's data-driven business landscape, understanding your customers' behavior over time isn't just valuable, it's essential for sustainable growth. Two powerful analytical approaches, cohort analysis...
For years, dashboards were the go-to solution for business intelligence. But let’s face it: most dashboards are slow to build, require analyst support, and often...
Data is the fuel of modern marketing. But in today’s landscape, privacy is the regulation around the track, and marketers who ignore the rules risk...
As business intelligence (BI) shifts from static dashboards to dynamic, self-serve analytics, semantic models have become mission-critical. These models serve as the connective tissue between...
Delivering the “gold standard” of customer experience (CX) — think Amazon’s uncanny ability to personalize every interaction — has long been the domain of tech...
In a digital world overflowing with distractions, getting your message heard, and acted on, takes more than a great offer. It takes precise timing, the...
In today's hyper-competitive market, strategic decisions can't rely on instinct or outdated reports. The most successful organizations are those that transform their raw data into...
Unlocking value through smarter marketing automation
Factua's AI-Ready Infrastructure Translates Data into Growth for Businesses
If you're building a growth-focused marketing strategy, you've likely run into the acronyms CDP (Customer Data Platform) and CRM (Customer Relationship Management). While they sound...
In an age where personalization, speed, and data-driven decision-making define success, artificial intelligence (AI) is transforming how businesses approach marketing automation. No longer just a...
In a world of ever-tightening privacy regulations, cookie deprecation, and shifting consumer expectations, first-party data has become more than just a marketing buzzword, it’s the...
In today’s digital landscape, businesses rely on a growing number of tools and platforms to keep operations running smoothly. The need to connect these tools...
In today’s data-driven world, businesses are collecting more information than ever before, customer interactions, sales figures, web traffic, marketing performance, and more. But collecting data...
Marketing automation has become a must-have for modern businesses. From nurturing leads to driving conversions and improving customer retention, automation streamlines efforts that once took...
In 2025, Path56 and Provide Media, two leading performance marketing firms under the Factua umbrella, officially merged under the Provide Media name. This strategic unification...
In today’s data-driven world, the right business intelligence (BI) platform can help you unlock insights, automate workflows, and scale smarter. With so many options available,...
In the fast-paced world of digital marketing, time is money, and manually managing every step of your marketing funnel can become overwhelming fast. From capturing...
In 2024, Factua launched Factua Labs, a dedicated Growth Services division built to help brands unlock their full potential through advanced technology, strategy, and execution....
As part of its ongoing growth strategy, Factua expanded its leadership in the education marketing space with the acquisition of Provide Media, a full-service performance...
In 2023, Factua strengthened its service portfolio with the acquisition of Call Solutions Network, a high-performing, fully U.S.-based contact center headquartered in Mesa, Arizona. This...
In 2023, Factua made a move into the legal vertical with the acquisition of Nexus7 Media, a top provider of performance marketing and lead generation...
In 2023, Factua further expanded its marketing technology portfolio with the acquisition of FeedBlitz, a high-performing email service provider known for its reliability, innovation, and...
In 2023, Factua continued its strategic growth trajectory with the acquisition of Horizon2Media, a leading SMS marketing platform. This move marked Factua’s official entry into...
In 2022, Factua continued its strategic expansion by acquiring JobsOnline, a well-established player in the recruiting and job search industry. This acquisition not only enhanced...
In 2021, Factua made a strategic leap into the education sector with the acquisition of Path56 Media, a top-tier performance marketing company known for its...
In 2010, Factua made a pivotal move in the marketing technology space with its acquisition of GRP Ads, a leading MARTECH company known for its...
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