Using Business Intelligence to Fuel Strategy
In today's hyper-competitive market, strategic decisions can't rely on instinct or outdated reports. The most successful organizations are those that transform their raw data into...
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How Factua Helps Private Equity Firms Drive Growth
Unlocking value through smarter marketing automation
930 Ventures Rebrands as Factua, Launches Marketing Automation Platform
Factua's AI-Ready Infrastructure Translates Data into Growth for Businesses
CDP vs CRM: What’s the Difference
If you're building a growth-focused marketing strategy, you've likely run into the acronyms CDP (Customer Data Platform) and CRM (Customer Relationship Management). While they sound...
How AI Is Revolutionizing Marketing Automation: Unlock Smarter, Scalable Growth
In an age where personalization, speed, and data-driven decision-making define success, artificial intelligence (AI) is transforming how businesses approach marketing automation. No longer just a...
Harnessing First-Party Data: The Key to Future-Proofing Your Marketing Strategy
In a world of ever-tightening privacy regulations, cookie deprecation, and shifting consumer expectations, first-party data has become more than just a marketing buzzword, it’s the...
Zapier vs Native Integrations: When to Use What?
In today’s digital landscape, businesses rely on a growing number of tools and platforms to keep operations running smoothly. The need to connect these tools...
What Is a Data Warehouse and Why Does Your Business Need One?
In today’s data-driven world, businesses are collecting more information than ever before, customer interactions, sales figures, web traffic, marketing performance, and more. But collecting data...
The ROI of Marketing Automation: Metrics That Matter
Marketing automation has become a must-have for modern businesses. From nurturing leads to driving conversions and improving customer retention, automation streamlines efforts that once took...
Path56 and Provide Media Merge to Create a Unified Performance Marketing Powerhouse
In 2025, Path56 and Provide Media, two leading performance marketing firms under the Factua umbrella, officially merged under the Provide Media name. This strategic unification...
Looker vs Tableau vs Power BI vs Omni: Which One Is Right for You?
In today’s data-driven world, the right business intelligence (BI) platform can help you unlock insights, automate workflows, and scale smarter. With so many options available,...
From Manual to Magical: Automating Your Marketing Funnel
In the fast-paced world of digital marketing, time is money, and manually managing every step of your marketing funnel can become overwhelming fast. From capturing...
Factua Launches Factua Labs to Power Scalable Growth for Modern Brands
In 2024, Factua launched Factua Labs, a dedicated Growth Services division built to help brands unlock their full potential through advanced technology, strategy, and execution....
Spotlight on Provide Media, a Leader in Education Marketing
As part of its ongoing growth strategy, Factua expanded its leadership in the education marketing space with the acquisition of Provide Media, a full-service performance...
Factua Expands Customer Engagement Capabilities with Acquisition of Call Solutions Network
In 2023, Factua strengthened its service portfolio with the acquisition of Call Solutions Network, a high-performing, fully U.S.-based contact center headquartered in Mesa, Arizona. This...
Factua Enters Legal Marketing with Acquisition of Nexus7 Media
In 2023, Factua made a move into the legal vertical with the acquisition of Nexus7 Media, a top provider of performance marketing and lead generation...
Factua Acquires FeedBlitz to Expand Its Email Marketing Capabilities
In 2023, Factua further expanded its marketing technology portfolio with the acquisition of FeedBlitz, a high-performing email service provider known for its reliability, innovation, and...
Factua Expands into SMS with Acquisition of Horizon2Media
In 2023, Factua continued its strategic growth trajectory with the acquisition of Horizon2Media, a leading SMS marketing platform. This move marked Factua’s official entry into...
Factua Strengthens Career and Education Ecosystem with JobsOnline Acquisition
In 2022, Factua continued its strategic expansion by acquiring JobsOnline, a well-established player in the recruiting and job search industry. This acquisition not only enhanced...
Factua Expands into Education with Acquisition of Path56 Media
In 2021, Factua made a strategic leap into the education sector with the acquisition of Path56 Media, a top-tier performance marketing company known for its...
Factua’s Acquisition of GRP Ads: A Strategic Move in Marketing Automation
In 2010, Factua made a pivotal move in the marketing technology space with its acquisition of GRP Ads, a leading MARTECH company known for its...
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